Sesame Street’s Social Media and Talking Recovery with A.J. Daulerio
Two content powerhouses we just can’t seem to get enough of these days: The Sesame Street crew on social media (looking at you, Count Von Count) and A.J. Daulerio in his newsletter The Small Bow and podcast Really Good Shares, both of which address recovery in really thoughtful, nuanced ways that speak to us as people who aren’t in recovery.
the linkage:
An Adweek story from 2010 about Sesame Street’s social-media presence when the strategy was run by Dan Lewis, the guy behind the Now I Know newsletter.
A few Sesame Street things you need to see: Count Von Count on Twitter, Big Bird x Oscar from 2018, Oscar the Grouch on #MetGala.
We’re such massive fans of A.J. Daulerio’s work—subscribe to The Small Bow! Listen to Really Good Shares!
“My Years in the Florida Shuffle of Drug Addiction” by Colton Wooten for The New Yorke
The Really Good Shares ep with former Jezebel and Hairpin editor Emma Carmichael about a truly terrible year.
Our crossover moment: A.J.’s newsletter about Sesame Street.
Another pitch for When Things Fall Apart by Pema Chödrön. And The Pocket Pema Chödrön, too.
If you want more of A.J.’s backstory, there’s an Esquire profile for that.
the sponsors (and promos!):
Download the Zocdoc app (for free!) and schedule a doctor’s appointment already.
Take a break with Dipsea’s hot ‘n heavy audio stories—you get a free 30-day trial when you use our link.
Access professional counseling with BetterHelp—10% off your first month with our link!
Move around in Girlfriend Collective’s sustainable, ethically made activewear. $25 off your first purchase of $100 or more when you use our link.
YAY.
