what’s our story anyway?

We—Erica Cerulo and Claire Mazur—founded the beloved e-commerce site Of a Kind in 2010, launched a national partnership with Target in 2014, and sold the company to Bed Bath & Beyond in 2015. We continued to grow it—while helping BB&B strategize around content, millennial marketing, and product-differentiation—until 2019. Last year, Random House published our book Work Wife: The Power of Female Friendship to Drive Successful Businesses, which has been optioned for film and television. We were among the first to merge content and commerce online and have developed a reputation as influential curators with a knack for spotting “the next big thing” when it’s still a small thing, and now we bring that savvy to our consulting clients and to our popular lifestyle newsletter and companion podcast, A Thing or Two. Our accolades for include Forbes’ “30 Under 30,” InStyle’s “Best of the Web,” and Fashionista’s “Most Influential People in New York Fashion Right Now.”